Consumer preference and willingness to pay for tomato juice

Preference Heterogeneity and Willingness to Pay for Travel Time Savings

We examined different model specifications to detect the presence of preference heterogeneity in a mode choice context. The specification that worked best allows for both systematic and random variations in tastes, with parameters obtained at the individual level using Bayesian methods. Subjective values of travel time (SVT) and expected individual compensated variation were derived and aggrega...

Patient preference and willingness to pay for knee osteoarthritis treatments

PURPOSE To review treatments for osteoarthritis of the knee (OAK) received by patients across five European countries, and to obtain patients' perceptions and willingness to pay for current treatments. PATIENTS AND METHODS A prospective, internet-based, double-blind survey of adults with OAK was conducted in France, Germany, Italy, Spain, and the United Kingdom. The questionnaire included que...

Consumer Willingness to Pay for Attributes of Flat Iron Steak

In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...

Incidental Prices and Their Effect on Consumer Willingness to Pay

Preference reversals and disparities between willingness to pay and willingness to accept in repeated markets

Previous studies suggest that two otherwise robust ‘anomalies’ – preference reversals and disparities between buying and selling valuations – are eroded when respondents participate in repeated markets. We report an experiment which investigates whether this is true when factors neglected in previous studies are controlled, and which distinguishes between anomalies revealed in the behaviour of ...